PHILADELPHIA — E-commerce company Gopuff released new fall-flavored additions to its private label brands, Crave Shoppe and Basically.
The expansion is a result of Gopuff customers’ purchasing habits. Sales of fall-flavored products rose 19.4% year-over-year last fall, signaling strong demand for seasonal limited-time offers (LTO).
“Fall flavors are some of the most anticipated of the year, and we know our customers want more ways to enjoy them,” said Jillian Jensen, GM of private label merchandising at Gopuff. “By looking into consumer order trends, we were able to identify the flavors and products our customers were craving most and turn those insights into a private label assortment designed specifically around their taste preferences. The result is a lineup that brings the flavors of fall to life across our brands.”
