CHICAGO — Club Crackers is reigniting its partnership with Butter Wines for an in-store activation that places both products side by side on the shelves.
Following the sold-out success of the Club x Butter Chardonnay Minis, the Club Crackers x Butter Wines Sweepstakes offers consumers a chance to win a getaway prize package. One winner and three guests will receive round-trip airfare with lodging in Napa Valley, a build-your-own charcuterie class at the JaM Cellars Wine & Music Studio, and a private chef-led four-course dinner featuring Club Crackers.
“After seeing such a positive response to our previous collaboration with Butter Wines, we knew we wanted to find another way to bring the best of both brands to fans,” said Carrie Foose, director of brand marketing for Club Crackers. “This sweepstakes is the next evolution of that relationship, creating a one-of-a-kind experience inspired by everything people love about Club.”
The retail partnership brings the cracker-and-wine duo directly to shoppers looking for both. Consumers who purchase one participating box of Club Crackers between July 1 and Nov. 20 can upload their receipt for a chance to win.
