EAST HANOVER, NJ — To help consumers up their protein intake, the CLIF BUILDERS brand launched its new White Fudge OREO-flavored protein bar.

The Mondelez International brand pulled inspiration from the classic cookie sandwich, crafting a bar with a crunchy texture, creamy white fudge coating and dark cocoa drizzle. Each bar is packed with 20 grams of plant-based protein plus carbohydrates, designed to help fuel post-workout recovery.

“The BUILDERS brand is focused on crafting great-tasting, high-protein bars that deliver what consumers really want: indulgence and taste,” said Saurabh Kaushik, director of brand marketing at Mondelez. “Following the strong success of our BUILDERS OREO-flavored launch in 2025, we’re expanding the partnership platform in 2026 with a new White Fudge OREO-flavored protein bar. This innovation continues delivering what fans expect from BUILDERS: high-quality ingredients, delicious taste and high protein to help support post-workout recovery.”

The new White Fudge OREO-flavored protein bars are available now at Amazon and select retailers nationwide, including Albertsons, Meijer and Hy-Vee, at a suggested retail price of $1.99–$2.29 per bar.

With this addition, the BUILDERS lineup of convenient, high-protein bars expands, joining flavors such as Chocolatey Peanut Butter, as well as its Reduced Sugar Crispy protein bars, available in varieties including Almond Salted Caramel.