NEW YORK, NY — The sweet goods world has seen multiple collaborations this year, with superstar brands leveraging new flavors and fanbases to double the success of product launches.
Now, Mondelez brand Chips Ahoy! is teaming up with Hershey’s to bring fans a new indulgent dessert: Chewy Chips Ahoy! Fudge Filled Cookies. These cookies, which feature a rich fudge-filled center, combine the classic Chips Ahoy! taste with the indulgent Hershey’s-inspired fudge flavor.
“At Chips Ahoy!, we’re all about helping fans find their happy place,” said Sabrina Sierant, associate director, Chips Ahoy! at Mondelez International. “With summer fun in full swing, there couldn’t be a better time to introduce the new Chewy Chips Ahoy! Fudge Filled Cookies inspired by HERSHEY’S to make the season a little sweeter and our taste buds a little happier with this new cookie. For a creative treat, fans can top their favorite ice cream with these new cookies to turn any ordinary day into a ‘Fundae.’”
The leadership team at Chips Ahoy! is seeking new ways to provide consumers with exciting twists on the classic chocolate chip cookie through new flavors and ingredients. In partnership with Hershey’s, Chewy Chips Ahoy! Fudge Filled Cookies is the brand’s latest cookie creation in the Chips Ahoy! portfolio of cookies with mix-ins.
