CHICAGO — Kellanova’s crunchy cracker brand Cheez-It partnered with reality TV celebrity Phaedra Parks to give consumers a new way to experience the snack company.
The collaboration spawned the Cheez-It Snap’d Back Bag, a limited-edition accessory designed to play off Parks’ reputation for “snapping back.”
Drawing inspiration from Park’s iconic one-liners, the Snap’d Back Bag resembles the cracker line’s packaging, featuring a roll-top with a secure snap closure and Cheez-It’s signature red and gold colors.
“Cheez-It Snap’d brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” said Cara Tragseiler, senior brand director for Cheez-It. “Phaedra’s signature style and unapologetic wit bring the Snap’d Back Bag to life — it’s the ultimate accessory for fans who love to snack and stand out.”
The Cheez-It Snap’d Back Bag is available exclusively on Cheez-It’s website for $16 with free shipping, while supplies last.
Partnerships between snack companies and celebrities have seen a recent uptick in the CPG space. OREO collaborated with Selena Gomez and Post Malone for two limited-time flavors, and Tate’s Bake Shop partnered with Happy, co-founded by actor Robert Downey Jr., to create three unique products.
