SECAUCUS, NJ — Digital media company Barstool Sports and frozen meal brand Happi Foodi have partnered to produce a new line of frozen pizza branded as One Bite Pizza. The new product will launch today in more than 3,500 Walmart stores nationwide and online at Walmart.com, OneBite.app, FreshDirect.com and HappiFoodi.com.
The name “One Bite” comes from Barstool Sports founder and president Dave Portnoy’s One Bite pizza review series, which has a massive online following. In the series, he visits pizzerias across the country, eating and rating pizza one slice at a time based on the first bite, where he repeats the phrase “one bite, everybody knows the rules.” The company describes Portnoy as “the number one pizza influencer” due to the success of his review series.