KANSAS CITY, MO — With its two-year anniversary in sight, Avant Food Media is proud to announce the continuation of its mission to transform trade media with the upcoming launch of its newest title, Craft to Crumb, in early 2023.
Craft to Crumb is a contemporary, interactive B2B title covering the retail baking industry. Through a casual but informed style of conversation with innovative artisan bakers, Craft to Crumb will dive into the latest consumer trends, product development and industry learnings.
“With the Commercial Baking brand off to such an incredible start, we are confident that our proven model will resonate in this segment,” said Paul Lattan, president and principal of Avant. “We built Craft to Crumb to foster insights and inspiration while bringing a greater sense of community to retail baking.”
Craft to Crumb content will be led by editor-in-chief Joanie Spencer, who also serves as director of content for Avant and editor-in-chief of Commercial Baking. Spencer will continue Avant’s mission by generating insightful content from thought leaders in the retail baking industry, as well as trends, featured bakeries and more.
“My first foray into baking industry media was on the retail side, and I’m excited to get back to my roots,” Spencer shared. “The talent and innovation happening in the craft/artisan space is so inspiring, and I can’t wait to share these stories in the community we are creating.”
With a digital-first focus, Craft to Crumb’s media offerings include “mini mags” released on a bimonthly basis in addition to three newsletters. Multimedia content will feature video offerings ranging from innovation demos to industry trends and issues to an inside look at bakeries on the rise.
The addition of Craft to Crumb to the Avant Food Media portfolio reflects the success the company has found in its first two years in business.
“Craft to Crumb will bring the retail baking sector knowledge and insight that defines this community,” said Steve Berne, VP of Avant. “This new platform establishes Avant Food Media as the preeminent voice to the entire baking sector, and we look forward to providing further connections between bakers and key suppliers for the over success of this segment.”
The Avant Food Media team will be available to discuss Craft to Crumb advertising opportunities and more at the International Baking Industry Exposition at Booth #3125. Fill out this form to join the circulation waitlist for additional information.
