LOUISVILLE, CO — Family-owned izzio artisan bakery is taking its passion for sourdough to a new level with the introduction of its first integrated marketing campaign, Real Sourdough.

The digital campaign showcases the benefits of sourdough and invites consumers to taste the difference through its slow fermentation, small-batch baking and clean ingredients.

“The Real Sourdough campaign is about helping consumers cut through the noise in the bread aisle to better understand that real sourdough isn’t a flavor — it’s a craft that prioritizes slow fermentation, clean ingredients and quality over speed and convenience,” said Sara Kafadar, chief commercial officer at izzio artisan bakery. “We want to arm consumers with the information they need to choose sourdough bread made the time-honored way with natural fermentation and raise the standard of every loaf on every table.”

In addition to launching the campaign, the Louisville, CO-based baking company is also unveiling a new line of Organic Artisan Sandwich Breads, made with living sourdough cultures and slow fermentation.  It also features the same three ingredients as all izzio breads: freshly milled custom unbleached flour, water from the Rocky Mountains and salt.