“The Global Baking Council is designed to help commercial baking associations strengthen their global view and respond more effectively to the challenges and opportunities shaping the baking sector,” said Eric Dell, president and CEO of ABA. “By fostering open communication and information sharing, we can break down barriers to understanding how changing regulatory and consumer landscapes are affecting the industry globally and help support our respective member companies.”

As part of the Global Baking Council, trade associations will receive issue-focused briefings and updates through virtual and in-person meetings; shared expertise and best practices from peer organizations across markets; future engagement opportunities with international public organizations; and stronger association capacity to provide member companies with globally informed insights and context.