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JusRol ups US distribution to nearly 3000 stores

JusRol ups US distribution to nearly 3000 stores
PHOTO COURTESY OF JUSROL
BY: Lily Cota

Lily Cota

WHITEHALL, OH — JusRol, a UK-based puff pastry company with increasing distribution in the US, is expanding its reach with more than 2,900 new locations nationwide.

As retailers meet demand for convenience-driven meals and baking solutions, JusRol is providing more options in the refrigerated sections of Walmart and Wegmans this summer.

At Walmart, JusRol has secured major distribution gains across multiple core products:

Puff Pastry: Expanded from 3,146 to 4,329 stores (+38%)

Family Size Pizza Crust: Expanded from 1,624 to 2,106 stores (+30%)

Snap Pizza Dough: Expanded from 350 to 476 stores (+36%)

Puff Pastry Turnover Kits: Apple launched in 1,880 Walmart stores and Blueberry in 1,422 stores

The expansion reflects broader shifts across the refrigerated grocery section as consumers seek homemade quality with less time and effort. Retailers are following suit by allocating more space to high-performing convenience categories that encourage repeat purchases and seasonal opportunities.

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