NEW YORK — As families prepare for the back-to-school season, Bakeful teamed up with Dr. Praeger’s and Wave Kids to launch Better Together, a new initiative designed to make meal and snack times easier for busy families.

The three complementary brands are partnering to inspire parents with snack ideas that combine wholesome frozen options, better-for-you baked treats and healthy hydration. The collaboration will be brought to life through social media content, community events and sampling opportunities.

“Bakeful has always believed that indulgence and better-for-you can go hand in hand,” said Tony Davis, founder and CEO of Bakeful. “We’re thrilled to join Dr. Praeger’s and Wave Kids to help families head back to school with delicious options they’ll reach for all school year long.”

For Bakeful’s spot in the campaign specifically, the better-for-you brand offers more options for lunchboxes and snack time with its lineup of better-for-you baked treats, including Donutful, Muffinful and Target-exclusive Brownieful Mini Brownies.

“At Wave Kids, we believe every lunchbox is an opportunity to build healthier habits,” said Shelly Garg, founder of Wave Kids. “We’re excited to partner with Dr. Praeger’s and Bakeful to make wholesome, kid-approved choices easier for families. Together, we’re proving that better-for-you can also be the most fun.”