BUFFALO, NY — Farm Rich, a brand under the Rich Products umbrella known for its heat-and-eat snacks, gave the frozen breakfast aisle a revamp with the launch of three new SKUs released in time for the back-to-school season.

“Consumers are moving away from the idea that breakfast has to be a sit-down meal and instead are looking for options that are convenient, satisfying, and fit seamlessly into busy mornings without sacrificing flavor or familiarity,” said Kelly Rabinowitz, director of marketing, Rich Products.

The brand added three high-protein offerings to its breakfast lineup, including Blueberry French Toast Sticks, Cinnamon French Toast Sticks, and Cinnamon French Toast Bites, each delivering 12-13 grams of protein per serving and meeting growing consumer demand for nutritious, convenient breakfast options.

“We’re also seeing more interest in protein-rich foods that help people stay fuller longer, whether they’re heading to work, getting kids ready for school, or squeezing in breakfast between morning activities,” Rabinowitz said.

The new high-protein SKUs are available online at Kroger stores nationwide.