BOSTON — Target shoppers can now find Fancypants Baking Co.’s Chocolate Chip, Salted Caramel and S’mores cookie flavors in 600 locations nationwide.
“Expanding into Target is an incredible milestone for Fancypants,” said Maura Duggan, founder and CEO of Fancypants. “It allows us to bring our premium, pantry-ingredient cookies to even more shoppers nationwide while building a strong, sustainable retail footprint. We’re proud to partner with a retailer that helps introduce emerging brands to new customers, and we’re excited for what’s ahead.”
According to Duggan, the expansion into Target stores brings the brand’s cookies into the “everyday” shopping experience. By adding this retailer to its roster, the crispy cookie company is delivering on its mission to reach more consumers, with H-E-B, Harris Teeter and Whole Foods already on its distribution list.
The cookies come in 5-ounce packages at an SRP of $4.49.



