$90 million deal connects NA food giants, drives bakery growth

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$90 million deal connects NA food giants, drives bakery growth

17 Jul 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

MONTREAL — METRO Inc., a Canadian food and pharmacy leader, and FGF Brands, a North American family-owned, private bakery company, are entering a strategic partnership including Première Moisson Group, a subsidiary of METRO.

As part of the transaction, FGF will acquire the business’ production facility located in Baie-D’Urfé, Quebec, for a total of $90 million.

“We are pleased to bring our baking expertise to METRO and to Première Moisson, a brand renowned for the quality of its products and craftsmanship,” said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF. “This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson’s grocery offering while continuing to provide consumers with high-quality products.”

Through the support of a specialized partner like FGF, METRO will extend its investments and resources in core food retail and distribution operations. Upon the transaction’s closing, FGF will manufacture and distribute Première Moisson products, allowing METRO to continue offering the subsidiary products to customers throughout Québec and Ontario while utilizing FGF’s manufacturing expertise, innovation capabilities and operational scale.

“By partnering with a company recognized for its manufacturing expertise, we will offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure.” — Marc Giroux | COO | METRO Inc.

METRO will retain ownership of the Première Moisson brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, which exclusively supplies its bakery network. All impacted employees will be transferred to FGF upon closing of the transaction.

“This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand,” said Marc Giroux, COO of METRO. “By partnering with a company recognized for its manufacturing expertise, we will offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure.”

The transaction is subject to customary closing conditions, with completion expected in METRO’s fourth quarter of fiscal 2026.

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