NEPTUNE, NJ — All Bake Technologies Inc., an equipment distributor and service partner, announced the appointment of Peter Sonenstein as VP of sales and marketing.
With more than 20 years of hands-on experience across bakery sales, marketing and operations, Sonenstein has held leadership roles at , Vie de France and Bakewise Brands. Before working for Yamazaki, Tom Cat Bakery’s parent company, he built national sales functions at Chabaso Bakery, Maple Leaf Foods and Traditional Breads.
“I’ve been on the bakery production side of this business for two decades,” Sonenstein said. “I know the importance of working with reliable partners. All Bake was always there for me, guiding me through equipment decisions and ensuring equipment was running when I needed it. Now I’m here to make sure All Bake is there for every customer we serve.”
The appointment reflects All Bake’s commitment to forging strong relationships with bakery operators and expanding its sales and marketing capabilities.
“We are thrilled to welcome Peter to the All Bake team,” said Chris Sarkesian, CEO of All Bake Technologies. “His experience leading sales and operations at the highest levels of the artisan baking industry gives him a unique perspective in our industry. Peter knows this business from inside the bakery, and that is going to make a real difference for our customers and our team.”
Sonenstein will focus on supporting the equipment supplier’s customers by providing faster response times, accessible guidance and reliable support.
