PISCATAWAY, NJ — Veggies Made Great, a producer of veggie-forward, better-for-you comfort foods, is disrupting the frozen pastry category with the launch of Fruit Pockets, a vegetable-laden version of a classic breakfast staple.

Available in strawberry and apple flavors, Fruit Pockets feature a crust made with butternut squash filled with real fruit and paired with an icing made with cauliflower. The new product is designed for today’s consumers searching for health-and-wellness attributes in a flavorful, accessible format.

“This is a huge moment for Veggies Made Great,” said Julia Hecht, chief marketing officer. “We’re incredibly proud of the innovation behind our crust and icing, which allows us to deliver a delicious experience while staying true to our mission of putting vegetables first, even in places consumers wouldn’t expect, like a breakfast pastry.”