NEW YORK — Emerging kids’ snack cracker brand cadootz! is expanding with a major retail launch, marking the brand’s entry onto store shelves.

The nationwide Target launch introduces cadootz!’s full lineup of savory crackers — with flavors including Cheddar, Sea Salt, and Ranch — to physical shelves, alongside the debut of a new portable 0.8-ounce snack pack format in Cheddar and Sea Salt flavors.

The company, led by co-CEOs Rachel Mansfield and Jordan Carpenter, was created to address a gap in the kids’ snack aisle: options that deliver both nutrition and kid appeal without compromise. Each 30-gram serving provides 5 grams of protein and is certified organic, gluten-free, kosher and seed oil-free, made without gums, emulsifiers, artificial dyes or natural flavors. The brand is also the first to receive the Clean Label Project Purity Award.

“Launching cadootz! in Target is absolutely surreal,” Mansfield said. “As a mom of three, Target runs are a part of our weekly routine, so it’s a full-circle moment. What’s been especially exciting is how intentional Target has become about the better-for-you space. They’ve really raised the bar on what families can expect, and at their scale, that kind of accessibility makes a real difference in how people discover and shop for products like ours.”

The Target launch builds on strong early momentum for the company, which recently raised more than $3 million in seed funding led by Selva Ventures to support its next phase of growth, including national retail expansion and continued product innovation.