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EU rolls out PPWR laws; will the US follow suit?

packaged bread loaves on a table
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Mari Rydings

Mari Rydings

DUSSELDORF, GERMANY — As US food manufacturers grapple with Extended Producer Responsibility (EPR) regulations focused on consumer packaging, those in the European Union (EU) are bracing for their next phase of recycling laws: Packaging and Packaging Waste Regulation (PPWR).

The new PPWR requirements cover 100% of the packaging life cycle, from product design to waste. The list includes restrictions on single-use plastics, a mandate that take-out businesses allow customers to bring their own containers, and a directive to reduce the use of PFAS in food-contact packaging.

With the first major PPWR deadline set for Aug. 12, Dr. David Strack, founder of Central Agency for Green Commerce and the developer of SUSY – Packaging Management & Compliance, took to the stage during interpack, held May 7-13 in Dusseldorf, Germany, to discuss PPWR requirements and the key role data will play in compliance.

To fulfill initial PPWR requirements, manufacturers across the EU must provide a Declaration of Conformity for every packaging unit they produce.

“These documents describe the component of a packaging system, including its sales route and transport technology,” Strack said. “It has to have a unique identifier and a description of what components are used, of what material, and if they are free of certain substances such as PFAS. All packaging must be documented, and all packaging must state that it is according to the law, at that specific moment. The claims will be checked officially by a third party.”

The challenge, which can be complex for companies with several different packaging solutions, is data collection. Oftentimes, manufacturers don’t know the specifics of the boxes, labels and adhesives they use in their packaging. Strack recommends working closely with packaging suppliers and investing in a system that enables manufacturers to aggregate the required data into a digitized system.

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“There’s a lot to do, and this could lead to some frustrations and headaches, unless you start really using your data and the data that lies within the full value chain,” Strack said. “If you don’t have this data, you will not be able to fulfill all of these requirements. If you do this with Excel, or if you do it by hand in a traditional way, this will not work. It is hard and complex to do it by hand.”

“There’s a lot to do, and this could lead to some frustrations and headaches unless you start really using your data and the data that lies within the full value chain.” — Dr. David Strack | founder | Central Agency for Green Commerce

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He encouraged manufacturers to view PPWR as a roadmap, with the Declaration of Conformity as the starting point. Additional requirements are expected to be released at regular intervals over the next several years, with the goal of achieving climate neutrality by 2050.

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What does all this mean for US food manufacturers? That remains to be seen, but as with many initiatives that take root in Europe — such as EPR — it’s conceivable that a version of PPWR could be headed to the states at some point.

Staying up to date on global sustainability efforts can give bakers a heads up on what could be on the horizon and perhaps make compliance a little easier, if and when the time comes.

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