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Flowers Foods responds to breakfast, snacking needs

Canyon Bakehouse and Tastykake new innovative products, including breakfast and snack items
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

THOMASVILLE, GA — Flowers Foods is continuing its rounds of innovation by introducing new product varieties across its vast brand portfolio, spanning from breakfast to snack time and covering all eating occasions in between.

“Today’s breakfast and snacking choices are far more personal and varied than ever before,” said Mark Courtney, chief brand officer at Flowers Foods. “Across our portfolio, we’re responding with new products that reflect those differing needs — from organic and protein‑forward options to nostalgic, indulgent favorites.”

The company’s Canyon Bakehouse and Tastykake brands jumped on this innovation train, adding new SKUs to their respective product portfolios. The former gave gluten-free seekers new options in the breakfast category and launched English Muffins, Cinnamon Raisin Bagels and Blueberry Bagels; the latter introduced single-serve Cinnamon Rolls, Cherry Cheese Danishes and Blueberry Cheese Danishes, available exclusively in the Mid-Atlantic region.

“[We’re] including formats designed for easy, on‑the‑go eating, giving consumers more ways to enjoy great taste from our trusted brands throughout the day,” Courtney said.

Other product innovations from the baking giant included new launches from Wonder and Dave’s Killer Bread.

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