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RBS amplifies global support, expands customer care team

Reading Bakery Systems' expanded customer care team
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

ROBESONIA, PA — Reading Bakery Systems (RBS), a leader in snack food production systems, announced a significant expansion of its customer care team to provide enhanced support for its customers.

The expansion underscores RBS’s commitment to delivering proactive customer service faster and building stronger partnerships across every region.

“At RBS, supporting our customers doesn’t end with installation,” said Tremaine Hartranft, VP of technical growth and strategy. “This expansion gives us the capacity to deliver a higher level of service and responsiveness, helping our customers succeed every day.”

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Mike Palumbo is the newly appointed director of customer care, responsible for integrating aftermarket parts and service support into a seamless customer experience. Palumbo will drive the development of customer care teams in RBS’ Regional Operating Centers in Europe, Asia and Latin America, extending the company’s global reach.

“Our goal is to build a world-class customer care program that keeps pace with our customers’ needs,” Palumbo said. “We’re expanding our team, streamlining processes and increasing our responsiveness so we can deliver the kind of service and support that makes RBS not just a supplier, but a true partner.”

The field customer support team also tapped Nick Bossler and Monica Linatoc as customer care representatives for North America and Southeast Asia, respectively. Both serve as customer liaisons in their respective regions and deliver tailored parts and service solutions, ensuring prompt support.

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Meredith Miller has transitioned from the purchasing department to her new role as parts and service coordinator. Miller supports the global aftermarket sales team by coordinating quotes, managing orders and ensuring timely shipments to keep production lines running smoothly.

By strengthening the customer care team, RBS reinforced customer-centric values throughout its global footprint.

“Our goal is to respond with urgency and solutions when customers need us,” Palumbo said. “This is about more than expanding a team; it’s about building relationships that last.”

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