TORONTO — To mark two decades of product launches, Dr. Oetker Canada released its newest innovation: Suprema, a premium frozen pizza line.
Suprema will debut with a live opera dramatizing the transformation of frozen food into a source of consumer happiness as the centerpiece of a broader campaign celebrating works of art. The launch will also include digital content, media partnerships, influencer collaborations and immersive activations at high-traffic events.
“From our fermentation process to our Opera launch campaign, Suprema is all about craftsmanship,” said Zineb Benslimane, senior brand manager, Dr. Oetker Canada. “It’s the most significant product launch from Dr. Oetker since Ristorante more than 20 years ago, and we believe it’s going to change the way Canadians think about frozen pizza.”
Suprema combines Neapolitan-inspired techniques with modern convenience to deliver a restaurant-quality pizza made for home meals. Prepared with a sourdough starter and undergoing a 24-hour, three-stage fermentation process, each pizza is then topped with garnishes and pre-baked in a stone oven.
“Pizza has long been divided into two worlds, the fast and affordable at-home option and the high-end experience you get at a restaurant,” Benslimane said. “With Suprema, we’re bridging that gap. This is frozen pizza elevated, a significant leap forward in frozen food innovation, and a true testament to the care and craft our consumers are asking for, made widely available at an accessible price point.”
Suprema is available at major grocery and retail partners across Canada in Margherita, Cinque Formaggi, ’Nduja & Miele Piccante, and Salame Romano flavors.
