NEW YORK — Tate’s Bake Shop is best known for its thin-and-crispy cookies, which have been the flagship offering in its portfolio for 45 years. The Mondelez International brand’s latest innovation breaks from that tradition to bring a new eating experience to consumers.
Tate’s first-ever Soft Baked Cookies, available in Chocolate Chip and Dark Chocolate Chunk, feature a soft texture and buttery flavor.
“Tate’s is no stranger to soft-textured baked goods –– we’ve been delighting customers with our pies, brownies and cakes at our Bake Shop in Southampton, NY, since 1980,” said Jessica Goon, CMO of Tate’s Bake Shop. “But this launch marks an exciting first: bringing a Tate’s Soft Baked Cookie to grocery store shelves. It’s a milestone moment that stays true to our legacy of quality and craft.”
The Chocolate Chip variety nods to Tate’s best-selling thin cookie, while the Dark Chocolate Chunk option is an all-new flavor for the brand. Development of the new product spanned more than three years.
The Soft Baked Cookies line joins other offerings in the bakery brand’s portfolio, including its gluten-free line and Tiny Tate’s.
The new product is available at grocers nationwide and on the Tate’s Bake Shop website for an SRP of $5.89-$6.99.
