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Pretzelized expands into foodservice with signature snackers

Pretzelized expands into foodservice with signature snackers
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

FAIRFIELD, NJ — Pretzelized, a fast-growing snack brand from CPG incubator 7 Mile Brands, is expanding beyond retail and venturing into foodservice with the launch of its 2-ounce single-serve Pretzel Snackers.

This strategic expansion brings the brand’s signature “two snacks in one” concept to fast-casual dining and on-the-go environments, providing consumers a convenient salty snack offering.

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Pretzel Snackers — available in Sea Salt and Cheddar flavors — combine the crunchy shell of a pretzel with the bite-sized convenience of a cracker.

“Expanding into foodservice is an exciting step for Pretzelized, allowing us to bring two favorite snacks in one to even more consumers,” said Sammy Kestenbaum, co-founder and CEO of Pretzelized. “We’re excited to introduce our unique snacking experience to a new audience and are committed to providing convenient, high-quality snack options that fit today’s fast-paced lifestyle.”

Since launching Pretzel Crackers and Pretzel Pita Chips in April 2024, Pretzelized has expanded into 15,000 retail locations across North America, disrupting the salty and savory snack categories. By expanding into foodservice, the brand is now able to reach new consumer segments while continuing its role as an industry innovator.

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