PATERSON, NJ — J&K Ingredients has launched a new brand, revamped website and extended range of products catering to the baked goods industry and other segments of the food sector. The rebranding highlights the ingredient supplier’s commitment to innovation, growth and meeting the evolving needs of its customers.
The new logo represents the company’s vision for the future while paying homage to its baked goods heritage with the tagline “Delivering Trusted Food Solutions.”
“We are thrilled to unveil our new brand, website and expanded service offerings,” said Ricardo Alvarez, CEO of J&K Ingredients. “This strategic move represents an important milestone in our company’s journey. By embracing innovation and diversifying our offerings in clean-label ingredients, we aim to deliver solutions to a broader range of industries with the same level of excellence that has made us a trusted partner in the baking sector for over 100 years. We are excited to embark on this new chapter and look forward to building strong relationships with new customers across multiple industries.”
The revamped website offers a seamless user experience, enhanced navigation and comprehensive information about the company’s array of products and services. It also emphasizes J&K Ingredients’ clean label solutions across multiple product categories.
The rebranding coincides with the expansion of the company’s service offerings. In addition to the baking industry, J&K Ingredients will extend its expertise to new verticals, catering to diverse industries seeking quality ingredients and customized solutions.
