This column is part of our Last Word series, which invites noted professionals to provide closing thoughts at the end of each issue of Commercial Baking. Read the June 2023 New Products Annual issue of Commercial Baking.
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LINDON, UT — I want to take a moment to share how incredibly grateful I am to have been able to work alongside my family at Crumbl Cookies. As an entrepreneur, I have always believed that family is a key ingredient to success in any business venture, and my experience at Crumbl Cookies has only reinforced this belief.
From day one, my family has been a large driving force behind the growth and success of our company. My parents, siblings and even my close friends have all played a key role in shaping our business into what it is today. We have always been a family-based business, and I truly believe that this has been a key factor in our success.
In today’s fast-paced world, it can be easy to forget the importance of having a strong family unit. But, as an entrepreneur, I have seen firsthand just how critical it is to have the support and guidance of those closest to you. Working alongside my family at Crumbl Cookies has not only been an amazing experience but has also reinforced the importance of maintaining strong family ties in the midst of our hectic lives.
While my time is constantly spread thin between many responsibilities, I have found it crucial and rewarding to make time for those who matter most in my life. After all, Crumbl’s vision is to “Inspire the world to create more meaningful moments with those who matter most.” I’m thankful for the family by my side who have made this vision possible in my life.
I encourage all entrepreneurs out there to think about the role that family plays in their business venture. Embrace your family’s strengths and support one another, and you may just find that your business thrives in ways you never imagined possible.
Here’s to family and the amazing things that can happen when we work together.
