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EAST HANOVER, NJ —To commemorate its upcoming 60th birthday, Chips Ahoy! will launch Chewy Confetti Cake Flavored Cookies in 2023.

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“Our chewy cookies introduce new tastes, flavors and sensory experiences that we know Gen-Z looks for, while still keeping the same, familiar Chips Ahoy cookie quality fans of all ages have come to know and love,” said Natalie Gadbois, senior brand manager of Chips Ahoy. “With colorful rainbow sprinkles mixed in with confetti cake flavor, Chips Ahoy Chewy Confetti Cake Flavored Cookies taste great on their own or can be paired with ice cream for one deliciously happy treat.”

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Starting in January, fans can purchase the festive cookies in a family-size package for an SRP of $4.99 at grocery stores.

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