HANOVER, PA — Zapp’s announced the latest addition to its pretzel lineup, Big Cheezy.
“Zapp’s is rooted in the unique flavors and fun of New Orleans and is inspired by all the city has to offer,” said Stacey Schultz, senior VP of marketing for Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. and Zapp’s parent company. “Carnival and Mardi Gras is the city’s signature season and the perfect time to introduce the Big Cheezy Pretzel Stix, a bold snack inspired by the spirit of New Orleans.”
The salty snack features a cheddar cheese flavor and Cajun seasoning coating. Big Cheezy is the fifth flavor since Pretzel Stix’s October 2022 debut, joining Voodoo, Jazzy Honey Mustard, Sweet Cinnamon & Sugar and Spicy Cajun.
Zapp’s Big Cheezy Sinfully-Seasoned Pretzel Stix is available in 1.5- and 16-ounce bags.