KANSAS CITY, MO — Tariffs took a toll on the commercial baking industry in 2025, impacting bakeries and suppliers alike. As the industry heads into the new year, it appears that will remain the case, albeit with a few possible changes.
On Jan. 13, BEMA-U, the education and training platform for BEMA, welcomed Shawn Marie Jarosz, chief trade strategist founder of trade consultancy TradeMoves, to the first quarterly online Market Minute educational session of the year. She provided participants with an update on US trade policy, particularly as it relates to tariffs.
“In 2025, tariffs were volatile,” Jarosz said. “The US average effective tariff rate (ETR) was about 2 percent at the beginning of 2025, and we saw an ebb and flow. We’ve normalized now at about 16 percent. We haven’t seen too many jolts, but things may be changing moving forward.”
‘The sky is falling.’
In the bakery machinery and equipment sector specifically, the value of imports to date is about $1.2 billion. The Trump administration’s invocation of the International Emergency Economic Powers Act (IEEPA) imposed an estimated $173 million in tariffs, an ETR of about 7%.
Jarosz noted that the single-digit rate could be because US companies are sourcing some machinery from Canada. The biggest impact is on goods coming from the European Union, with some businesses possibly incurring higher tariffs than others due to their location, sourcing or supply strategies.
“Interestingly, economists are saying that tariff costs and inflation are not as high as expected,” Jarosz said. “There was a lot of ‘the sky is falling,’ but we’ve seen a couple of reasons why the tariff costs have not been fully absorbed.”
First, goods that are compliant with the United States-Mexico-Canada Agreement (USMCA) are exempt from IEEPA tariffs. Second, for two months in early 2025, US companies in many sectors imported as much as possible, taking advantage of in-transit exemptions that applied to goods on the water.


