PARIPPANY, NJ — With World Nutella Day just around the corner, the brand announced two new products, Nutella B-Ready and Nutella Biscuits. They products are the first to be released to the US by the brand since Nutella & Go in 2012.
“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the US, two products that have already received love and accolades across the globe,” said Noah Szporn, senior VP of spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our US portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”
Both products were made with anytime, anywhere snacking in mind. Nutella B-Ready is made with a light, crispy wafer shell filled with Nutella and sprinkled with puffed wheat crisps.
Nutella Biscuits are a sweet treat to be enjoyed after meals. The recipe consists of a golden baked crunchy biscuit, specially designed to have a creamy heart in the middle to lock in] Nutella.
The two Nutella products will be available for purchase in stores at major retailers nationwide and online starting this month. Nutella B-Ready will be available in a two-count pack for an SRP of $1.89, a six-count pack for an SRP of $3.99 and a 36-pack at major club stores in late spring for an SRP of $13.99. Nutella Biscuits will be available in 20-count resealable bags for an SRP of $4.79.
