ANAHEIM, CA — Tosi, an organic snack company, has updated its ingredient list, packaging, logo design and direct-to-consumer website for the first time since its 2012 launch.
ANAHEIM, CA — Tosi, an organic snack company, has updated its ingredient list, packaging, logo design and direct-to-consumer website for the first time since its 2012 launch.
“The refreshed brand identity brings a modern yet nostalgic, fresh take while emphasizing transparency and what Tosi truly stands for — quality, real food ingredients that fuel the body in a meaningful way,” said Kevin Rutherford, CEO of Tosi. “This new direction aligns with Tosi’s promise to help people rethink their choices when it comes to snacking, offering products that are dedicated to common-sense nutrition without compromising on taste or health.”
By reformulating its plant-based, crunchy protein bars to omit refined sugar, Tosi emphasizes its commitment to using cleaner ingredients and meets increasing consumer demand for no refined sugar.
The new logo and packaging design puts the brand’s plant-based attribute front and center for consumers and also offers increased transparency in its products.
“There’s no need to rely on artificial additives, sugars, or byproducts that are not good for you to fuel your day,” Rutherford said. “Tosi is here to help be a wholesome, more honest alternative that you can truly feel good about eating.”
The website revamp offers additional insight into the attributes of Tosi’s nutrient-dense products as well as additional information on wellness and nutrition.
Rutherford will continue to work with Stefanie Hults and Chelsea Gray, Tosi’s co-founders, to retain the company’s commitment to its core values.
