BUFFALO, NY — To appeal to a larger consumer demographic, Top Seedz, a producer of organic, gluten-free crackers, introduced two new shapes of its signature seeded crackers and announced a shift to more sustainable packaging.
The new rectangular cracker shape will soon be standard for the brand, optimized for better dipping, cleaner packaging and an easier calorie count. The change also supports enhanced production efficiency, allowing Top Seedz to meet growing demand without compromising on quality or consistency.
“Switching to a rectangle may seem simple, but it’s a big move that benefits everyone — from our production team to our loyal customers,” said Rebecca Brady, founder and CEO of Top Seedz. “We’ve fine-tuned our equipment to keep things running smoothly and sustainably, all while keeping our ingredients 100 percent the same.”
In addition to the shape switch, Top Seedz crackers now feature a new shine on the underside due to the elimination of parchment paper in the baking process. The brand is actively exploring new ways to perfect the cracker’s finish while also scaling their operations, refining production processes and reducing environmental impact.
