Tippins announces new VP of sales and marketing

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Tippins announces new VP of sales and marketing

24 Mar 2022

Liz Goodwin

Liz Goodwin is a Texas-born journalist and photographer. Although a Southerner at heart, she fell in love with the Midwest at the University of Missouri where she earned her bachelor's of journalism. When she’s not writing or behind a camera, she loves to cook, find new restaurants, and spend time outside. Her favorite baked goods include croissants and crackers, especially when topped with fig jam and brie.

KANSAS CITY, KS — Tippins Gourmet Pies, a major player in both the branded and private label pie space, has announced Michele Mauden as the company’s new VP of sales and marketing.

“We’re fortunate to have an experienced and proven sales leader joining our team,” said Robin Venn, Tippin’s president. “Michele understands the bakery business from every angle because she has worked in manufacturing, in grocery, and as a food broker. She’ll be a tremendous asset as we work to grow our business with premium retailers across the country.”

Her previous positions include leadership roles with Legendary Baking, Dianne’s Fine Desserts and Premier Sales Solutions food brokers, in addition to a variety of bakery operations and sales positions with Albertsons.

She takes the helm as Jim Antrup retires at the end of March. He has been working with Tippins since 2019.

“It’s an exciting time to join the Tippin’s Pies team, and I look forward to building on their momentum and helping to expand Tippin’s pie business,” Mauden said. “This is a pie brand with a wonderful history of premium quality, taste, and customer satisfaction.”

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