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TIBURON, CA — Tia Lupita Foods unveiled new packaging that appeals to the growing “see to eat” packaging trend.

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The new packaging includes a larger, brighter and renewed logo; enhanced visibility of Tia Lupita’s non-GMO and gluten-free health claims; and sharper product imagery that offers consumers insight on how to eat the brand’s grain-free tortilla chips.

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Tia Lupita received mentorship from the R&D team at Frito-Lay when restructuring the packaging.

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In addition to the new look, Tia Lupita also released a new SKU of its cactus-based chips in Sea Salt & Lime. The latest variety will be available on Amazon, the brand’s website and grocery shelves nationwide.

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