SAN ANTONIO — Vilore Foods — known for its US distribution of emerging, culturally connected brands such as La Costeña, Jumex and Totis — announced its acquisition of Tia Lupita Foods. The deal marks a strategic step for Vilore Foods to expand its portfolio with authentic and diverse brands.
Tia Lupita Foods has built a reputation for its better-for-you, simple ingredients and bold Mexican flavors, aligning with Vilore Foods’ mission to bring culturally enhanced products to modern consumers.
“This acquisition signifies Vilore Foods’ powerhouse expertise in distributing and championing Hispanic food brands in the US market,” said Edgar R. Vargas, director of growth and brand development for Vilore Foods. “As more US households seek trusted and authentic products, we’ve kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level.”
With Tia Lupita Foods’ lineup of gluten-free, non-GMO and preservative-free products, this acquisition marks Vilore Foods’ official entry into the natural foods space.
“I’m thrilled that Tia Lupita Foods is joining the Vilore Foods family,” said Hector Saldivar, founder of Tia Lupita Foods. “Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country.”
Read more on Tia Lupita Foods’ growth and origin story in the February | Q1 2024 issue of Commercial Baking.
