The new name will unite the bakeries internally and externally under a common focus on high quality, innovative products that help its customers distinguish their sweet baked goods and improve operations.

“We are proud to bring together our family of bakeries under the Sweetmore brand,” said David Veenstra, CEO of Sweetmore Bakeries. “Main Street Gourmet, Biscotti Brothers, and Meurer Brothers each offer a unique history, but are aligned in their shared passion for delicious, high-quality baked goods. While each bakery will continue to operate under its legacy brand, we are thrilled to now have a unified identity to celebrate these shared values and market our collective products and solutions to best service our customers.”