CHICAGO — During the American Society of Baking’s BakingTECH 2024, held February 27-29, Catherine Hogan, North America category marketing leader for the Bakery and Bars & Confectionery categories at IFF, presented Duality in Bakery: Sensorial Explorations and Holistic Health & Wellbeing Trends during a breakout education session.
In the commercial baking industry, the dual trend of indulgence and health has been skyrocketing, with consumers searching for products that offer both pleasure and functionality without compromising on taste.