Target's fresh bakery welcomes D’Vine Cookies

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Target’s fresh bakery welcomes D’Vine Cookies

25 Nov 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

TAYLOR, MI — Indulgent dessert brand D’Vine Cookies is entering the grocery space with the launch of its Stuffed Bites in Target stores nationwide.

While the cookie manufacturer originally started with a 4-ounce cookie crafted for coffee shops, cafes and hospitality, D’Vine Cookies’ exclusive 2024 launch with Gourmet Foods International propelled the brand’s growth strategy, landing it in front of Target buyers at IDDBA 2025. The brand’s bright packaging caught the eye of the major retailer at the tradeshow, but it didn’t stop there.

“I think the 30-day ambient shelf life is helpful in the appeal to mainstream retailers,” said Rebecca Abel, founder and CEO of D’vine Cookies. “The brand is also clean label; I don’t use artificial colors, flavors or preservatives.”

The brand’s Strawberry Shortcake, Peanut Butter Chocolate and Birthday Cake flavors will be available at Target stores in the fresh bakery section. Abel is also working to incorporate current flavor trends taking the industry by storm, including Dubai chocolate, churro, and Dulce de Leche.

D’Vine Cookies Stuffed Bites 1.6-ounce cookies will be available in 1,300 Target stores nationwide in a 5-count clamshell package starting Nov. 28, with expanded distribution to quickly follow.

“Target is a dream retailer,” Abel said. “Expanding into Target will increase brand awareness, open more doors and allow me to effectively put my product into the marketplace.”

But Target isn’t the only retailer the cookie brand has its sights on. Abel noted that she’s seeking to continue the brand’s growth trajectory into more stores and channels.

“I’m looking to expand into other retailers with our Stuffed Bites line,” she said. “We’re also going to be launching a foodservice size that’s a bulk pack and looking to get into club stores. I’ve been working on a lineup of several new flavors for 2026, and I’m aiming to get into the bigger retailers and private label programs.”

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