COPPELL, TX — Takis, the iconic brand known for its spicy rolled tortilla chip, was named as one of 36 winners of the 2022 North American Breakthrough Innovation Award for its Takis Blue Heat snack.
Takis is the most well-known brand of Barcel USA, the US snack division of Grupo Bimbo, the world’s largest baking company operating across 33 countries.
NielsenIQ BASES, a leading partner for companies that want to build brands through innovation, sifted through thousands of product launches to identify winners who successfully navigated a constant state of crisis in the consumer packaged goods market and continue to disrupt this space.
Launched in 2019, Takis Blue Heat rolled tortilla chips offer consumers a unique sensory snack experience. Sold in 4- and 9.9-oz. packages, this product disrupts the salty snack category with its electric blue color and fireball-like taste.
“Innovation runs in our DNA, and we’re always working to develop game-changing snack offerings to keep our fans on the edge of their seats,” said Sandra Kirkpatrick, marketing director of salty snacks for Barcel USA. “Being recognized with this prestigious award validates our innovation process and underscores our unwavering commitment to continue developing the boldest flavors possible.”
In 2014, Takis snacks received the same award for the brand’s popular Fuego variety, which contains an savory flavor combination of hot chili pepper and lime.
This product disrupts the salty snack category with its electric blue color and fireball-like taste.
Throughout the past decade, BASES’ annual list of Breakthrough Innovations has showcased more than 700 products globally, each of which highlight the types of innovation that bring standout, strategic and meaningful products to the market.
For the full list of BASES’ 2022 winners, visit the Breakthrough Innovation website. More information about Takis Blue Heat is available on the Barcel USA website.
