LOS ANGELES — Spicy wrapped tortilla chip brand Takis has collaborated with Popcornopolis, known for its gourmet and gluten-free popcorn snacks, to create Popcornopolis Takis Fuego.
“At Takis, we’re always looking for new ways to disrupt the salty snacking category,and collaborating with one of the fastest-growing popcorn brands at grocery and mass retail makes Popcornopolis the ideal partner,” said Sandra Kirkpatrick, marketing director of salty snacks for Barcel USA. “With unique packaging and even more Fuego seasoning in each bite, we are excited to innovate in a way that we know our consumers will love.”
The red-hot snack is made of 100% American-grown corn and popped in coconut oil to maximize flavor. Hot chili pepper and lime flavoring is dusted across the non-GMO popcorn and packaged in Popcornopolis’ signature cones detailed with Takis’ bright purple and red branding.
“We are thrilled to be partnering with Takis, expanding our flavor profiles with such an iconic brand and reaching new audiences, while providing even more consumers with a sense of delight,” said Daniela Simpson, chief marketing officer of Popcornopolis.
Popcoronpolis Takis Fuego will be available for purchase through the Popcornopolis’ website or in store at Walmart, Sam’s Club, 7-11, Target, HEB and Meier for a suggested price of $4.98-5.99.
