ARLINGTON, VA. — A tidal wave of health and nutrition trends is headed towards the baking industry – and you either sink or swim.
That’s the message that Julian Mellentin, founder of New Nutrition Business, preached at the Tortilla Industry Association’s webinar on Tuesday during the iba.CONNECTING EXPERTS trade fair. Although brands can feel like corks afloat in the ocean of consumer trends and preferences, Mellentin highlighted concepts that can help turn the tide in your favor: honest indulgence, better carbs and the power of fat.
New Nutrition Business provides strategic market insights into all things food, nutrition and health — focusing on trends with lasting impact. Although studies show that health and nutrition are at the forefront of some consumer’s minds, Mellentin shared one thing will always trump low-calorie and low-sugar labels: indulgence.