Taco Bell goes ‘big’ with Cheez-It

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Taco Bell goes ‘big’ with Cheez-It

30 May 2024

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

IRVINE, CA — Cheez-It, a Kellanova brand, partnered with Taco Bell to create new menu offerings featuring a large version of the cheesy cracker.

Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada will join Taco Bell’s menu lineup on June 6 for a limited time. Both options include an upgraded cracker size 16 times larger than the original Cheez-It, developed specifically for the redesigned versions of the Crunchwrap Supreme and Tostada.

“This collaboration isn’t just about bringing together two iconic brands; it’s about taking the spirit of fan innovation to create something truly larger than life,” said Liz Matthews, global chief food innovation officer at Taco Bell. “We’re thrilled to launch this exciting partnership nationwide and offer fans a whole new way to experience the classic cheesy and crunchy flavors they love from Taco Bell and Cheez-It.”

“This collaboration isn't just about bringing together two iconic brands; it's about taking the spirit of fan innovation to create something truly larger than life.”— Liz Matthews | global chief food innovation officer | Taco Bell

Taco Bell and Cheez-It tested the menu items in 2022 at a Taco Bell in Irvine, CA, which proved to be successful. The positive reaction from consumers solidified the menu items could be sold nationwide.

“Cheez-It has always been about more than just snacking – it’s about elevating cheese to new heights for salty snack lovers with an obsession for cheese and an appetite for excitement,” said Jessica Waller, general manager, Away From Home, at Kellanova. “Teaming up with Taco Bell has been an incredible experience for Kellanova to bring the Cheez-It passion for cheesy flavor and fun into new culinary territories.”

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