Advertisement

Sweetmore expands capabilities with sixth acquisition

Sweetmore Bakeries and Fantasy Baking Co. logos over background
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Maddie Lambert

Maddie Lambert

CHICAGO — Sweetmore Bakeries, a Chicago-based set of specialty bakeries serving in-store operations and foodservice channels, completed the acquisition of Fantasy Baking Co., a contract manufacturer of private label and branded sweet baked products, including cookies, fruit-filled bars and dessert bars.

The acquisition marks Sweetmore’s sixth facility and its first on the West Coast, extending its manufacturing footprint across the country. Following Shore Capital’s 2025 recapitalization of Sweetmore, the addition of Fantasy Baking strengthens its position in the cookie and baked bar categories and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.

Advertisement

“Fantasy Baking gives us a true West Coast manufacturing footprint and deeper category capabilities that strengthen our ability to serve customers’ various product needs nationwide,” said David Veenstra, CEO of Sweetmore. “Between their R&D bench strength and their reach into better-for-you trends, this addition makes Sweetmore an even stronger strategic national partner.”

“Fantasy Baking gives us a true West Coast manufacturing footprint and deeper category capabilities that strengthen our ability to serve customers' various product needs nationwide.” — David Veenstra | CEO | Sweetmore Bakeries

Advertisement

Founded in 1979 and headquartered in Sylmar, CA, Fantasy Baking’s range extends into protein and breakfast bars, organic ingredient solutions, inclusions and dry blends.

“For more than 45 years, the Fantasy Baking team has built our business on doing right by our customers — innovation, quality, and service our partners can rely on,” said Russ Case, CEO of Fantasy Baking. “Joining a like-minded partner like Sweetmore allows us to continue this tradition while providing access to scale and resources that will enable Fantasy to serve a broader audience and expand its capabilities.”

Fantasy Baking joins Main Street Gourmet, Biscotti Brothers, Meurer Brothers, Azteca Bakeries and Sweet Eddie’s in the Sweetmore family.

Advertisement

Related News

Advertisement

Advertisement

Advertisement

Advertisement

Popular Articles