CHICAGO – Simple Mills, a better-for-you snack company, has announced a new product with innovative ingredients headed for the cookie aisle: Sweet Thins.
The sweet snacks are made from simple and nutritious ingredients including a seed and nut flour featuring cashews, sunflower seeds, flax seeds and a new seed on the scene — watermelon.
This product marks the introduction of watermelon seed flour to the cookie category. It adds to the sweet thins’ light and crispy texture, but also packs a punch as far as protein, good fat and micronutrient content. The product is sweetened with coconut sugar, coming in at 7 grams of sugar per serving. The products are also free of grains, corn, soy, dairy, gums and emulsifiers as well as being non-GMO and paleo-friendly.
Additionally, the ingredients featured in the product advance regenerative agriculture. The coconut sugar is sourced from farmers in Indonesia who use regenerative farming practices such as agroforestry, perennial cropping and composting, which help improve soil health and protect biodiversity. To grow the watermelon seeds, Simple Mills is working with an Ontario farmer who is implementing regenerative practices as well.
“Sweet Thins is one of our most exciting new products to-date and one that we’ve been developing and testing for over two years,” said Katlin Smith, founder and CEO of Simple Mills. “Not only does the food we eat have the potential to positively impact our bodies, but it plays a huge role in our planet’s health. When we grow food in environmentally sustainable ways, we can be a driving force in addressing climate change. I see Simple Mills being a change agent in the food industry, and we’re excited about the role Sweet Thins plays in our larger mission to use agriculture as a tool to heal the planet.”
The thins come in three flavors including mint chocolate, chocolate brownie and honey cinnamon. They are available now at retailers including Whole Foods, Amazon and SimpleMills.com for $4.99 a box.
