MEMPHIS, TN — Silver Hills Bakery, a Canadian bread company best known for its array of whole grain bakery products, is investing in its future with the acquisition of a former Kellogg manufacturing facility in Rossville, TN.
The baking company’s $48.5 million capital investment in the building will create 394 new jobs.
“Silver Hills Bakery’s decision to revive the former Kellogg facility represents exactly the kind of economic development win we’re pursuing across the Digital Delta,” said Ted Townsend, president and CEO of the Greater Memphis Chamber. “With nearly 400 new jobs at competitive wages, this project will create meaningful opportunities for our workforce while strengthening our region’s manufacturing base. This announcement adds to the tremendous momentum we’re experiencing, with our region consistently outpacing others in Tennessee for new project announcements and capital investment.”
Silver Hills’ investment will go toward revamping the current facility to support bakery operations and reflects its growing presence in the US. The company is also set to host a formal ribbon-cutting ceremony for the Rossville bakery later this year.
“The acquisition of our former Kellogg facility by Silver Hills Bakery breathes new life into a vital part of our local economy while creating hundreds of quality jobs for our residents,” said Rossville Mayor Judy Watters. “We’ve been working diligently behind the scenes to make this opportunity a reality, and I couldn’t be more pleased to share this news with our community.”
The bread brand refreshed its portfolio of plant-based breads as well as its branding in spring 2023.
