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Sara Lee Artesano Hawaiian Bakery Buns go national

Sara Lee Artesano Hawaiian Bakery Buns go national
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM SARA LEE
BY: Lily Cota

Lily Cota

HORSHAM, PA — After a successful launch last May, Bimbo Bakeries USA is increasing distribution of its Sara Lee Artesano Hawaiian Bakery Buns nationwide.

Alongside their loaf-shaped counterpart, Hawaiian Bakery Buns joined an all-new category for the brand, building on a consumer desire for sweet breads and innovative flavor profiles. The Sara Lee buns’ sweet Hawaiian flavor balance allows for versatile creations, such as pulled pork or chicken sandwiches.

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“We know our customers are always looking for ways to enhance their meals and treat friends and family to something a little more special,” said Ana Melo, brand manager for Artesano. “With our new Hawaiian Bakery Buns, we’re offering a soft, subtly sweet option that brings top-tier quality and indulgence to summer grilling season and beyond.”

Previously available exclusively in the southeast, Sara Lee Artesano Hawaiian Bakery Buns can now be found at retailers nationwide in 8-count packages for an SRP of $3.49.

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