EAST HANOVER, NJ — RITZ, a Mondelez International cracker brand, announced its first appearance in the Big Game commercial space.
After confirming its debut in December, RITZ’s 30-second ad spot invites consumers to the “RITZ Salty Club,” a lounge located in Utah’s salt flats that hosts “salty” personalities from pop culture figures. Expected to air during the first quarter, the ad was shot in New York in November of last year.
“The Big Game offers a unique opportunity to catapult a brand to new heights,” said Tanya Berman, senior VP, biscuit at Mondelez. “We’re showing up like never before, bringing a lighthearted approach to the biggest stage, which we hope will get snackers across the country buzzing about RITZ.”
