EAST HANOVER, NJ — RITZ, a Mondelez International brand, launched its newest flavor innovation: Hot Honey.
The new crackers feature RITZ’s classic flaky texture combined with “swicy” hot honey to offer consumers a buttery-flavored sweet heat cracker.
“We’re always looking for new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that’s both bold and delicious,” said Steven Saenen, VP of marketing at RITZ. “The sweet heat profile brings a unique twist to our classic cracker, and we can’t wait for people to try it.”
The new offering is available in 13.7-ounce boxes at major food retailers nationwide.
The debut of RITZ Hot Honey crackers comes on the heels of the brand’s latest foray into spicy flavors with the release of RITZ Bits Spicy Queso cracker sandwiches. The sweet and spicy flavor profile has seen an uptick in the CPG space, with brands such as Snak Club and Club Crackers also releasing new products.
