CHICAGO — Kellanova brand Club Crackers teamed up with Mike’s Hot Honey for a limited-edition sweet-and-spicy snack: Club Crisps. The sweet-heat flavor profile is popular among consumers, with its appearance on food menus increasing by 38% in the past year.
“We’re always eager to learn what our fans’ new flavor obsessions are so we can create a fun and unique snacking experience,” said Carrie Foose, brand marketing director for Kellanova Crackers. “Working with Mike’s Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio.”
This is the first-ever brand collaboration for Club Crisps. Each crisp is flavored with Mike’s Hot Honey’s signature chili pepper-infused 100% pure honey.
“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” said Mike Kurtz, founder of Mike’s Hot Honey. “We hope Club and Mike’s Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet heat for a unique and delicious way to satisfy their cravings.”
The new snack joins the existing Club Crisp lineup of four other flavors: Ranch, Sea Salt, Sour Cream & Onion, and Sweet & Salty. This sweet-heat collab follows the Club Crackers partnership with JaM Cellars: Butter Chardonnay-infused Club Minis.
Club Crisps flavored with Mike’s Hot Honey are available for a limited time at retailers nationwide for an SRP of $3.99 per 7.1-ounce bag.
