INDIANAPOLIS, IN — In the world of nut butters, one variety has been conquering the competition: almond. The power-packed nut is full of vitamins and flavor, but many consumers can get lost in the ocean of options. Rachel Klein, founder of Revival Food Co. is setting her almond butter apart by giving it a delicious and nutritious superfood boost.
Klein spoke about her business’ story and strategy at the Almond Board of California’s Virtual Food Trends Showcase being held from June 15 to July 8. She dove into the process behind her low-sugar and superfood-filled product and her journey to success in the commercial food world.
Revival Food Co. began in 2012. Klein had been a competitive dancer for years and was relearning how to love healthy food after developing some disordered eating habits. She experimented with making homemade food like yogurt, bread and, of course, almond butter.
As Klein has taken her product from small batch to storefront, she identified several factors contributing to Revival’s success. The first is her brand’s commitment to keeping ingredients clean and functionally flavorful. Healthy flavor is something that millennial women and mothers are keeping their eyes peeled — and their wallets open — for. Eighty percent of millennials are purchasing artisan foods, according to the Specialty Food Association 2019 Industry Report, and there has been a 10.7% increase in specialty food sales since 2017. That’s almost 7% more growth than regular retail food sales.
