READING, PA — For Unique Snacks, a sixth-generation family-owned snack company, the new year brings a refreshed brand identity and new tagline: Daringly Different.

“Our Daringly Different branding celebrates our unwavering, century-long commitment to crafting premium, better-for-you snacks with higher quality ingredients and unmatched flavor in every bite,” said Justin Spannuth, COO of Unique Snacks, noting that while the look is changing, the product quality consumers know is staying the same.

The new colors and revamped logos, hitting store shelves in January, are designed to amplify Unique Snacks’ quality and distinguish its market position as a category leader. Packaging details include a clean, modern design emphasizing the simple ingredients used in each SKU.

Creating an updated look for its offerings also helps the baking company plan for future innovation, providing a foundation for visual consistency as Unique Snacks looks ahead.

“A successful rebrand must always be authentic,” Spannuth said. “The only thing left unchanged is our continued commitment to providing customers with the most flavorful, premium snacks. Delivering on this commitment will position Unique Snacks for another century of growth.”